If you're only making money during November and December, you're leaving a massive opportunity on the table. The truth is—your Christmas light customers are your best leads for year-round services.

By offering permanent trim lighting (like OmniRGB) and landscape lighting, you can upsell your existing customers, re-engage leads who didn’t buy, and build a predictable revenue stream that keeps your team working year-round.

Let’s break down exactly how to do it—and how much more money your business could be making.

Why Year-Round Services Are a Game Changer

Most holiday lighting companies shut down after takedowns in January. But what if you could keep:

• Your trucks moving

• Your team working

• And your revenue flowing all 12 months?

You can. Here's how:

1. Tap Into Your Existing Customer Base

You’ve already done the hard part—you built trust.

Every customer who bought holiday lights from you already:
✅ Knows your quality of work
✅ Feels comfortable with your pricing
✅ Let you onto their roof and into their yard

These are your warmest leads. Reach out to them in spring and summer with:

• A soft upsell campaign

• Before-and-after photos of permanent installs

• Limited-time offers or demo invitations

💡 Pro Tip: Also go back to every lead that didn’t buy last season. Maybe the timing was off—but now they’re familiar with your name and brand. Run retargeting ads or a follow-up call campaign using your CRM.

2. Sell Permanent Trim Lighting with Omni

OmniRGB is one of the hottest permanent lighting options in the industry—and it’s changing how installers make money.

Omni lights are:

• Clean and invisible during the day

• Fully RGB app-controlled

• Programmable for holidays, birthdays, events, game days, and more

🎯 Why this matters: You’re no longer selling "just Christmas." You’re selling a lifestyle upgrade—365 days of lighting control.

Example:

Let’s say you average $1,800 per Christmas lighting job. That’s great—but it’s once a year.
Now imagine offering an Omni install for $4,500+ with a lifetime value (LTV) of $6,000+ after optional maintenance plans, add-ons, and referrals.

Installers report average ticket sizes of:

• $3,500–$6,000 for single-story homes

• $6,000–$10,000+ for larger or commercial jobs

And best of all? Many homeowners finance these installs—making it an easier “yes.”

3. Upsell Landscape Lighting

Many homeowners don’t realize how amazing their homes can look year-round. Landscape lighting adds:

• Curb appeal

• Safety

• Home value

Once you’ve lit their roof, show them how their:

• Pathways

• Trees

• Flowerbeds

• Driveways

…can all glow with professional uplighting and low-voltage LEDs.

Revenue Example:

A basic landscape lighting package with 10–12 lights can start at $2,000–$3,500.
Upsell to 20+ fixtures, timers, or transformers? You’re looking at $5,000+ on many projects.

You just doubled your income off the same customer—and kept your crew busy in the offseason.

4. Keep Your Employees Working Year-Round

One of the biggest headaches in this industry is hiring and retraining every season.
By adding year-round services like Omni and landscape lighting, you:

• Keep your best installers on payroll

• Reduce turnover

• Improve team performance

Instead of scrambling for seasonal workers every year, you’re creating a stable, professional workforce with consistent hours.

👉 This also makes your business more valuable if you ever decide to sell. Companies with predictable, year-round income and loyal crews are worth more.

5. Organize Your Leads with Jobber

To really take advantage of upselling and long-term follow-up, you need to stay organized.

We recommend using Jobber, a simple yet powerful tool designed for service businesses.
With Jobber, you can:

• Track all your leads, quotes, and clients

• Automate follow-up reminders and emails

• Keep notes from last season’s install

• Schedule your team and jobs in one place

🎯 Pro Tip: You can even tag past Christmas light customers and send bulk emails about your new permanent or landscape lighting packages.

Get started with Jobber here: https://share.getjobber.com/mz8CTM3

6. Source from the Best: Lights for Decorators

If you want to deliver top-tier installs, you need the right supplier. That’s where Lights for Decorators comes in.

They’re one of the most trusted names in the Christmas light and outdoor lighting world. You’ll find:

• C9s, mini LEDs, wreaths, bows, garlands

• RGB lighting for rooflines and trims

• Low-voltage landscape lights and accessories

Whether you’re refreshing a holiday setup or building a permanent system from scratch, Lights for Decorators has everything you need.

7. Bundle, Promote, Repeat

Package your services together to create irresistible offers:
✅ “Christmas Client Loyalty Package” – $500 off permanent lights for past customers
✅ “Curb Appeal Upgrade” – Landscape lighting discount with any trim lighting install
✅ “Spring Refresh” – Book now, install later.

Run email campaigns, social media ads, and door hangers to promote these bundled offers.
The goal: Stay top of mind year-round.

Final Word: Scale Beyond the Holidays

You already have what you need to grow:

• A customer list

• A trained team

• Installation experience

Now it's time to scale.
📈 Upsell your Christmas light clients.
📈 Offer Omni permanent lighting and landscape packages.
📈 Use Jobber to stay organized and follow up automatically.
📈 Source your materials from Lights for Decorators.

Turn your seasonal cash flow into consistent, year-round revenue—and never slow down again.

Want help training your team on how to sell and install Omni or landscape lighting?
Visit TheChristmasLightAcademy.com to access our full training platform for installers, receptionists, and sales teams—available in English and Spanish.